|Every year the Great Central Valley of California provides harvests of uniquely delicious grapes. And while that harvest’s grapes may cause a wine’s style to evolve from year to year, since day one, no matter what the year, Carlo has served his wine in a sturdy glass jug.
You may wonder: Why a jug? Some people think it goes back to the 1930s and the origins of commercial winemaking in California, when people would gather for a grape stomp and carry the fresh juice home. Others think it’s all about the convenience of the ring, the simple loop that makes it easy to carry, pour and share your favorite wine. It may be a little bit of both, but we like to think it’s just another way Carlo made his wines stand out from the crowd.
Today, Carlo Rossi serves up 12 wines in its now iconic jug that continue to be sensibly priced and easy to enjoy with family and friends.